[*SQUIRM-FREE = ICK-FREE, SHAME-FREE, PRESSURE-FREE, CLICHE-FREE, ASSUMPTION-FREE... BTW]
This is for the coaches, consultants, services providers, and freelancers...
What if... you never had to worry about where your next sale was coming from again?
What if... all the low-ballers and ghosters were forever replaced by all-star clients, who are energising to work with and have no problem whatsoever with paying you up front and in full 🌟
If there was a way to get that steady stream of hot n' cold running YESSES, without feeling icky, awkward, or pushy about it, would you FINALLY feel confident making the kind of money and impact you know you're capable of?
HERE'S WHY ANYTHING OTHER THAN A HECK YES IS COSTING YOU BIG TIME:
Every day, credit card in hand, your potential dream clients are scouring the internet looking to invest in that one *Unicorn* who actually gets them.
In other words, your ideal clients ARE spending money.
Question is: Are they spending it with YOU?
If that's a "Sometimes" or a "not yet", that's ok. There's nothing wrong with you, your business isn't broken. You just haven't learned how to make it easy, yet.
So, if right now you KNOW you’re getting friend-zoned by leads more than you're getting legit enquiries from folks READY TO SPEND MONEY with you…
OR Your current client enrolment strategies are “sporadic” at best, so you keep falling back on "meh" referrals or cheap-skate friends and family...
Then keep reading.
Because what I’m about to share with you could EASILY be your most pivotal moment.
The one you look back on a few weeks from now, when your Stripe notifications are going wild, and your Google Cal is bursting with dream clients who value your time and expertise.
By the time we're done together, asking people for thousands of dollars will feel as easy and generous as offering them a cookie 🍪
In a moment, I'll walk you through the 6 elements you need, that together make up your 'Squirm-Free' Sales Ecosystem, but first...
BUT FIRST, LET ME KNOW IF THIS SOUNDS FAMILIAR...
You're feeling pumped after swapping IG follows with a dreamy potential new client…
Next day, they’re all up in your DMs, peachy keen to pick your brains and get your expert opinion on their next move. Woah. This could be it.
Filled with glorious visions of a six-month contract, you suggest a free 30-minute chat over (virtual) coffee, before bending over backwards to accommodate your (increasingly flaky 🤔) new friend in your schedule.
Coffee date day arrives, and you dutifully dedicate your morning to stalking their 2015 blog posts and beyond.
They pick your brain for closer to an hour, listening intently as you dish out the good stuff.
YOU'RE HEARING THINGS LIKE:
“Woah, that’s an amazing idea, how would you do that?”
"Ok great, now can you tell me what I should put on my homepage?” And...
“You’re a total genius! So, how should I tackle this next problem”
They’re lapping you up, and so you keep pouring.
You’re on a mission to WOW this dream client into paying you…
After almost 90 minutes now, you part ways. Follow-up emails are sent. You strap yourself to Canva for a full evening to create the best. Proposal. Ever.
You hit send...
You follow up…
You follow up again…
But they’ve disappeared off the face of the planet, never to be heard from again.
You start crunching the math on how many unpaid hours you’ve already invested in them, but when it gets into double figures, you call it a day.
Was it something you said? Did they go with someone else?
With the amount of time, effort, and straight-up commitment you’ve invested in building your business so far, isn’t it about time you started getting the results you deserve?
YOU DESERVE TO BE SO IN DEMAND FOR THE SERVICES YOU OFFER...
that you’re running a waitlist to work with you.
YOU DESERVE TO BE PAID IN FULL FOR YOUR SERVICES...
BEFORE you spend any time plotting ideas or answering questions.
YOU DESERVE TO CLAIM BACK YOUR CALENDAR...
and spend all those flat white and follow-up hours on what lights YOU up. Pizza, anyone?🍕
Here are the 5 reasons why you’re STILL getting low-balled and ghosted selling your services.
Reason #1 - Your default answer is always YES.
Reason #2 - You're dishing out custom on the daily.
Reason #3 - Deep down, you're not 100% convinced on your own value (and it shows).
Reason #4 - Your bragging game is small and humble - and not in a good way
Reason #5 - You never signed up for this whole "sales" side of things.
THE GOOD NEWS IS...
Mastering the art of Squirm-Free Selling is now closer than ever.
If you’re reading this, you ALREADY know that developing transferable sales skills is key to longterm sustainable success 🎉
Learn transferable sales skills that stay with you...
As your business grows and pivots, so can your sales skills. Stop outgrowing the strategy that got you through your last launch.
Stop relying on “super duper shiny Unicorn Strategies”...
Follow the leader one-size-fits-all sales strategies are out. Learn skills and how to apply them to your own business instead.
Build massive, unwavering confidence as a salesperson...
by implementing a sales process that serves YOU and gets you paid on time.
Ditch comparisonitis and calibrate on your own results...
Confidently forecast, monitor and analyse your own sales data, and make decisions about where to go next.
Develop your own sales toolkit that serves your business longterm...
Create a suite of sales assets, adapt our templates, and adapt them as your business grows.
Train an internal salesperson or up-skill your virtual team member...
You don’t have to do it all yourself. Add one or more additional team member and finally let sales be something that's easy, effortless, and fun for you.
Real people, real results.
"I made $13,997 in 2 days. NBD."
- Sudduf Wyne, Intentional Business Coach and Founder of The Muslim Entrepreneur Association
"The absolute best bang for your f****** buck."
- Tamara Tillery, Strength Coach for Women
"I am NOW shouting from the rooftops about what it is that I offer and who I offer it to!"
- Chantae Haliburton, Business/Life Coach for Busy Millennials
"Now I feel super confident when I jump on a discovery call because I have a script that converts and has landed me pay in full clients in just a few weeks!"
- Britney Mackey, Career Coach
Introducing Squirm-Free Sales Masters
The 6-month high-touch ick-free sales coaching program, designed to help coaches, creators, experts, and service-providers: Develop authentic and transferable sales skills, ask for high-ticket investments with confidence, get paid before they start working.
SFSM is right for you if:
✅ You run a legit service-based business, selling DFY or DWY services, coaching or consulting services, courses or programs
✅ You have at least one offer or service that you are confident in (it’s ok if you need to tweak it slightly, but it should be 80% ready to sell)
✅ You've started to build an audience, and have an audience of 500+
✅ You're ready to develop transferable sales skills that will stick with you for the long haul, even when things change, pivots happen etc...
✅ You’re preparing for some kind of shift with your sales; eg. You’re preparing to up your prices, introduce a new package, take your sales calls from 1 hour down to 30 mins, you want to sell on webinars...
✅ Your business has a solid foundation that you’re ready to build on now
This might NOT be a fit for you if:
❌ You run a physical product business, are an MLM consultant, or don’t have a reputable service that gets people results
❌ You haven’t figured out your signature offer or service yet
❌ You are starting with no audience and a list of zero (and don't plan to build one asap!)
❌ You’re looking for a “shiny unicorn strategy” or quick miracle fix
❌ This is your last ditch attempt at making your online business work. It's not within our values to accept clients who are in an urgent financial situation, or place of desperation.
(If you're in this position, please reach out, and we'll point you in the direction of our our free resources and/or entry level course)
THE VALUE BREAKDOWN
This is a High-Touch-Point sales program, featuring radical levels of accountability and support.
If you're ready to get back to taking consistent action, are committed to building massive momentum in your business, or have simply decided there's no way you're coasting through another coaching program... You're in the right place.
Squirm-Free Sales Principles Online Video Training
6 MONTHS ACCESS
Learn at your own pace - with 6 months access to my personal library of sales, copywriting, and business-building resources, organised into 6 easy-to-access video modules. No more wasting time, second-guessing or starting from scratch, just fast-track success using tools, techniques, hacks, and processes that work.
A Clear Roadmap to Sales Success
ONBOARDING CALL WITH TEAM SQUIRM-FREE
After you enrol, you'll book your Onboarding Call with a member of our team to map out YOUR plan for generating epic sales inside your business right off the bat.
We'll talk with you about your priorities and challenges, so we can recommend where to start and what to focus on in the program.
Accessible Online Learning Environment
CLOSED CAPTIONS AVAILABLE
We believe in making our live and pre-recorded trainings as accessible as possible. Closed captions are available on all pre-recorded video content, as well as across our live coaching calls and call replays. Click here for more information on accessibility.
TEMPLATES FOR DAYS!
Drastically accelerate your sales and easily overcome objections with our done-for-you templates.
We're hooking you up with stacks of our best-ever templates for everything from DMs, captions, sales page copy, discovery calls and pitch scripts. We're holding NOTHING back!
CONTENT CRITIQUE CALLS AND PERSONALISED FEEDBACK
Get personalised feedback on the work you create throughout the program.
My team and I will review everything you create and give you individual line-by-line actionable feedback.
This means we'll review e-v-e-r-y-t-h-i-n-g, including your sales copy, sales page, your sales call and pitch script outlines - everything within the scope of the program!
LASER-FOCUSED COACHING EVERY WEEK FOR 6 MONTHS
Get unparalleled group coaching and all your questions answered.
Every single week we will hop on a call and you will get the help you need to keep taking action in an intimate and supportive environment.
All of your questions will be answered, all obstacles are addressed.
YOUR OWN [DIGITAL] SALES PLAYBOOK
Yours to add to, refer back to, and share with your team.
Keep all your sales copy, assets, scripts, and and info organised and in one place for easy reference, for yourself, and for your (growing..) team. Did someone say CEO mindset?
ACCESS TO EXCLUSIVE BONUS EVENTS
Members of the SFSM Community get an all access pass to our events schedule.
Including our upcoming virtual sales conference, guest expert masterclasses, bonus sessions, and more...
Applications are now open for Squirm-Free Sales Masters.
The 6-month high-touch ick-free sales coaching program, designed to help coaches, creators, experts, and service-providers: Master the art of authentic and ethical selling, ask for high-ticket investments with ease, get paid before you start working.
YOU'RE SUPPORTED EVERY STEP OF THE WAY AS YOU
Master the six core principles of "Squirm-Free" selling...
Squirm-Free Sales COPY
Never write sales copy from scratch again. You’ll completely reprogram how you feel about writing content AND I’ll show you how to re-purpose what you create again and again (without anyone noticing!)
Module 1 includes:
- The 2 Qs of Storytelling - write killer openers that get rapt attention in the first 6 lines of your sales page.
- Headline Writing Masterclass - So long yawn-inducing copy, thanks to this 15-minute brainstorming hack.
- The 3 Tab Test - and how to use it to measure of specificity inside your copy. Ooh, science.
- My FRBF Copywriting Formula - It’s a game-changer, #justsaying
and much, much more!
Squirm-Free Sales PAGES
High-converting sales pages have a few things in common... We'll lock down the 13 essential ingredients you need to turn a "meh"-tastic sales page into your new deal-closing BFF.
Module 2 includes:
My 13-point SFS Page structure - Yup, I'm handing over the step-by-step blueprint to write compelling copy that sells your signature package.
How to *Actually* use a client profile - No more Google Doc graveyard avatars. I’ll show you how to use the damn thing to make your sales page next level awesome!
- The opportunity to get personalised feedback on your sales page from me and my team.
Squirm-Free Sales CALLS
Conversations that convert don't have to feel awkward. You'll learn how to enrol clients on the spot from a place of fun, ease, and authenticity - THIS is a game-changer.
Module 3 includes:
- The EXACT 11-step process I use to close high-4-figure investments on the spot.
- Tech Bootcamp - I’ll walk you through the nuts n’ bolts of ick-free automation so it's easy for folks to book a session with you.
- The fill-your-cal-challenge - We’ll launch (or re-launch) your offer together in real time, with daily support and accountability.
- Been-there-done-that mindset support - inc rejection recovery resources, and my 3 fave ways to make "objections" a thing of the past
Squirm-Free Sales PITCHES
The world is an abundant place, BRIMMING with opportunities everywhere you turn. You'll be supported to put your best foot forward so can both respond to opportunities and create your own!
Phase 4 includes:
- My "Sell Your Sales Calls" Pitch Script - IRL to a room, or online on a webinar, livestream, or guest expert spot - you'll have the power to fill your calendar in a matter of mins!
- Follow-up Swipe File - You've heard "the money's in the follow up" a gajillion times but... wtf do you actually say? Wonder no more thanks to this beefy swipe of ready-to-go messages.
- My easy-peasy transition process - Takes you from sharing content to sharing "next steps" in a totally ick-free way.
Squirm-Free Sales STRATEGY
With #TeamSquirmFree support, you’ll build out your customised sales strategy to make this officially your *best year ever*. BRB, just off to buy that confetti cannon...🎊
Module 5 includes:
- Your very own 12-month sales strategy - including ongoing daily, weekly, and monthly tasks. It’s so good at keeping you on track, it's borderline creepy.
- My personal income and sales calculator - I’ve got some game-changing tools for you in our strategy module, and this is only one of them
- BYOM - That’s right, Be Your Own Manager. The good kind, who praises you and give your pointers. I’ll show you how.
Squirm-Free Sales MINDSET
Completely re-program how you feel about sales, let go of discomfort, and prime yourself to support your customers make big decisions easily and effortlessly.
Module 6 includes:
- My signature BUS, TAXI, JET PLANE training - Yes, as in transport. This lesson alone will transform the way you think about selling forever.
- On-Demand Mindset Tools - to support you on a conscious and subconscious level as you tackle challenges such as rejection, authority, fear, and confidence.
- DIY Self-Care Support - including journalling prompts, self-checkins and more.
THE SQUIRM-FREE GUARANTEE
When you enrol, you commit to diving in to learn the Squirm-Free sales principles, ask potent questions at our live calls, and take at least 30 minutes of focused action every day.
IF, after throwing yourself into the program for the first 21 days, you’re not experiencing massive shifts in yourself, and in your business, let us know what’s not working, and we’ll hit undo on this whole “finally start generating the income you deserve without feeling icky” thing.
MEET THE ENTREPRENEURS WHO ARE ALREADY MASTERING THE ART OF SQUIRM-FREE SALES NOW
"Are you ready to become a 2021 success story?"
"My confidence has grown immensely, I've repositioned my offers and can communicate them better, and I've closed clients at my new rates!"
- Renee Serrant-Layne, Virtual Business Manager, Digital Marketing Systems Expert
"The energy you see and feel is REAL... The way Katy shows up makes you want to be a better business owner."
- Shay Steacy, Advice-Only Financial Planner for Parents
"My confidence has increased 10-fold; I know I'm worth what I'm asking as an investment, I LOVE my program, and I finally feel like I'm worthy to take up and own my space as an entrepreneur. This is exactly the kind of momentum I was hoping to end the year with and take with me right through 2020! "
- Renee Janes-Reid, Career-Wellness Strategist
"The one-on-one sessions were so personal and rewarding. I left every single one feeling revamped and excited down to a cellular level."
- Karley Smith, Fat Loss Coach for Mom Entrepreneurs
Questions your fellow Squirmies ask before saying yes to mastering the art of ethical selling...
"We're really spending 6 months together, Katy?! Am I going to have time to actually RUN my business (and get some sleep) during this thing?"
"I've literally never run a sales call or "gone live" in my life, Katy. Just the thought of it is giving me cold sweats - can I actually do this?
"Just saying the word "sales" makes me feel uncomfortable - can you *really* help me get out of my own way, so I can start getting results?"
"30 minutes of sales generating activity every single day? Are you kidding me?!"
"Your testimonials are impressive - but what kind of results can I actually expect?
"Ok, I have my Google Calendar right here. When do we start?"
HOW MUCH LONGER CAN YOU STAY WHERE YOU ARE?
By now you know the only thing standing between you and those epic clients (who pay you for your services up front) is to take action in becoming a Squirm Free Sales Master.
So, if you’re ready, I look forward to partnering with you for the next 6 months, as you commit to mastering the art of sales, and finally start getting the results you deserve.
MEET THE OG SQUIRMIES
SFSM Success Stories
"This experience was absolutely NEXT LEVEL. Katy always went ahead and added even more surprises at every step. Everything was organized for easy finding (replays, call times, etc), and every Q big to small was answered with unmatched diversity."
- Karley Smith, Fat Loss Coach for Mom Entrepreneurs
"When I first joined SFSM, I was lost. I had all of these crazy ideas but no idea how to make them come to life. I knew that investing in this program, I'd get tactical resources to help me scale, but what I didn't know was the amount of mental resources that would completely change my mindset around sales. I stopped being scared to charge what I know I'm worth. I stopped worrying about what other people were doing and I started taking massive, streamlined action."
- Kierstyn Pane, Business Coach/Strategist
"SFSM has changed my business and how I see and position myself. As someone who has worked with 3 different coaches, Katy is BY FAR the best coach I've invested in. I now walk into a room with confidence and excitement at all the possibilities instead of worry, fear, and anxiety. "
- Elizabeth Raybould, Hormone Nutritionist
STILL NOT SURE?
If you’ve read this far, that means… you haven’t taken action yet and are clearly having a challenging time deciding whether this is right for you.
Here are 9 ways to know you're ready to become a Squirm-Free Sales Master...
1. You’re just getting started with selling your services, and rather than waste endless hours YouTubing, scrolling, and hoping “trial and error” doesn’t drag on toooo long, you’d rather totally NAIL this whole “sales” thing right out the gates.
2. You’ve been trying to land swoon-worthy clients for months (or even years) now, but your numbers aren’t where you wish they were. And as much as you love getting tapped up for favours, you’d prefer to stop discounting, and be paid your worth.
3. You already have a bomb dot com service-based offer to sell. Sure, you might make a few tweaks as you go through Squirm-Free Sales Masters… but you’re pretty solid on what you do and who you do it for.
4. You’re willing to get outside your comfort zone and try new things, as long as you have a clear strategy to follow (buh-bye scattergun 👋) and feel supported along the way.
5. In fact, you’re ALREADY investing time and energy putting yourself “out there” on the reg. You’re showing up on your IG stories, you’re participating in Facebook groups, you’re actioning every free training you can get your hands on, and you’re putting in the work. Only problem is, you don’t have the sales principles to tie them all together AND you keep letting fear and doubt get in your way.
6. You actually give a sh*t about including people, and taking an ethical approach to sales. You’re sick of the gendered “bossbabe” and “bro marketing” vibes, and want to do things your way, without being cringey, or a pushy cliche. That’s why you appreciate how Squirm-Free Sales Masters teaches an ethical approach to selling. That means consent-led sales calls, respectful communication (free of shame and guilt tactics), and inclusive sales copy that doesn’t assume age, race, ability, gender, or sexuality.
7. You’re aware of all the profitable doors that will open up, once you master the six core principles of Squirm-Free selling. These transferable skills have the power to take you from closing multiple four-figure clients on the spot, to locking down sponsorship packages, speaking engagements, brand partnerships, media opportunities and more.
8. You’re excited to try the “Squirm-Free” approach to sales. Even if you’ve been disillusioned, or let down in the past, you’re feeling a new wave of optimism now, knowing that the next time you hop on a sales call, or meet for coffee you’re equipped with a proven process to close the deals of your dreams, without feeling icky.
9. You feel confident jumping in to join us now, knowing you have 21 days to road-test the SFSM approach: It’s simple. You either show up, do the work, and experience that icky, sticky, awkward feeling around selling your services melt away… or you shoot my team an email to let us know what’s not working, and we’ll hit undo on this whole “finally start generating the income you deserve without feeling squirmy” thing.
Now, tally up your score.
Fewer than 5? Maybe next time.
Five or more? You’re the perfect fit to join us now.
Katy Prince, Creator of Squirm-Free Sales Masters program and Head Sales Coach
I'LL LEAVE YOU TO CONSIDER THIS...
By now, you know the easiest way to connect with top-tier clients (who pay for your services up front), without feeling icky, or awkward, and feeling to confident and equipped to ask for the multiple four-figure investments you know you deserve…
Is to master the art and principles of Squirm-Free Sales.
👉🏾 If you’re a coach, consultant, service provider, or freelancer and you're STILL getting low-balled and ghosted... you’re ready to become a Squirm-Free Sales Master.
👉🏼 If you plan to significantly grow your income this year… you’re ready to become a Squirm-Free Sales Master.
👉🏿 If you’re dreaming of milestone months, whether that’s $2k, $5k, $10k, or $50k+, and you’re willing to make it happen… you’re ready to become a Squirm-Free Sales Master.
👉🏻 If you’ve been trying out #allthethings online, but it all felt kinda icky, disingenuous, and not quite “you”... you’re ready to become a Squirm-Free Sales Master.
👉🏽 If you’ve laid awake at least one night this week, worrying whether starting this business was a good idea after all and praying for payday to finally arrive… you’re ready to become a Squirm-Free Sales Master.
👉🏿 If you KNOW your true purpose is to create a meaningful ripple effect in the world via your services, and all you need are the right skills and a solid roadmap… you’re ready to become a Squirm-Free Sales Master.
If you’re ready, be sure to submit your application today.
My team and I look forward to supporting you as we dramatically accelerate your sales success, and work together to get you the leads, sales, and results you deserve.